7 For Love and Lemons For Love & Lemons founders, Gillian Mahin & Laura Hall, began their lifelong friendship when they were little girls in the foothills of Jackson Hole, Wyoming.Over the years, they studied marketing and fashion, traveled the world and ended up working with a contemporary design firm in Sydney, Australia. With an unprecedented amount of inspiration, about a thousand design sketches and a newly discovered take on their design aesthetic they returned to the United States and immediately began hand sewing the first For Love & Lemons collection.Their rebellious, cool, casual take on fashion has garnered worldwide attention from fashion bloggers, stylists, retailers and fashionistas alike.